Ask Yourself This 1 Question Before Listing

There’s one question I wish all sellers would ask themselves before even thinking about listing their homes:

“What do I need this sale to do for me?”

While this question might seem simple on the surface, it can be the difference between a stressful sale and a strategic move. It’s the secret to having a smooth, successful sale that meets your needs and expectations!

Selling your home is way more than just a checklist of tasks and a big profit. It’s a huge transition that impacts every facet of your life, and your reasons for selling should shape your entire selling strategy.

For example, let’s say your goal is to move fast. Maybe you have a job relocation or you already have your next home lined up. In that case, we would focus on pricing competitively, highlighting features that attract serious buyers, and creating a timeline that keeps things moving smoothly.

But what if your top priority is maximizing profit so you can put more toward your next home? For this goal, we would focus on pre-listing upgrades, staging, marketing, and strategic timing, all to give you the best return.

If your goal is something along the lines of downsizing, moving out of state, or helping an aging parent, you might be looking for flexibility more than anything. In cases like this, we would focus on getting you your ideal timeline, which could be more important for you than a bidding war.

Your “why” influences everything from how we price your home to how we market it, negotiate offers, and plan your timeline.

Before you start focusing on the how of selling, like the home improvements and the staging, make sure you’re crystal clear on your why. Once you define your reasons, the rest of the process becomes so much smoother and easier!

Thinking about selling soon or just want help clarifying your goals? Reply to this email and I’ll help you figure out what your next steps should be.